FIFA WORLD CUP 2026™ HOUSTON

Designing the experience
of a global event

Working within FIFA’s established global brand, I partnered with the Houston Host Committee over an 18-month engagement to translate the tournament identity into meaningful host city experiences. From sustainability and hospitality to commemorative pieces and stakeholder communications, the work created a cohesive expression of the World Cup experience unique to Houston.

CATEGORY: Brand Implementation • Environmental Graphics • Experiential Design

CLIENT: FIFA World Cup 26™ Houston Host Committee

ROLE: Brand Consultant, Creative Director & Designer

One Brand.
Countless Experiences.

With the FIFA World Cup 26™ brand already established, the goal was to extend that identity across Houston's host city initiatives, creating cohesive experiences that welcomed visitors, engaged fans, supported stakeholders, and celebrated the city on a global stage.

Welcoming the World

Working within the established FIFA World Cup 26™ Houston identity, the brand came to life across the city, adapted for different initiatives, audiences and experiences while maintaining a cohesive visual presence.

Host city brand applications

Inspiring Action

Sustainability was a key part of Houston’s host city efforts. Clear, engaging design helped make complex initiatives more accessible, creating a cohesive visual presence designed to inform, inspire and encourage participation.

Sustainability icons

Sustainability Guide series

The green corridor map

Green corridor signage

Green Corridor Itinerary

Creating the Experience

Beyond the city-wide initiatives, the host city identity extended into memorable moments surrounding the tournament, from a branded VIP environment at the stadium to custom Road to the Cup jerseys. Each created a more immersive expression of Houston’s role as a host city and built excitement around the road to 2026.