FIFA WORLD CUP 2026™ HOUSTON

Designing the experience
of a global event

Working within FIFA’s established global brand, I partnered with the Houston Host Committee over an 18-month engagement to translate the tournament identity into meaningful host city experiences. From sustainability and hospitality to commemorative pieces and stakeholder communications, the work created a cohesive expression of the World Cup experience unique to Houston.

CATEGORY: Brand Implementation • Environmental Graphics • Experiential Design

CLIENT: FIFA World Cup 26™ Houston Host Committee

ROLE: Brand Consultant, Creative Director & Designer

One Brand.
Countless Experiences.

With the FIFA World Cup 26™ brand already established, the goal was to extend that identity across Houston's host city initiatives, creating cohesive experiences that welcomed visitors, engaged fans, supported stakeholders, and celebrated the city on a global stage.

Welcoming the World

Working within the established FIFA World Cup 26™ Houston identity, the brand came to life across the city, adapted for different initiatives, audiences and experiences while maintaining a cohesive visual presence.

Inspiring Action

Sustainability was a key part of Houston’s host city efforts. Clear, engaging design helped make complex initiatives more accessible, creating a cohesive visual presence designed to inform, inspire and encourage participation.

Sustainability icons

Sustainability Guide series:
Hospitality Sustainability Toolkit, Sustainable Soccer Fields Toolkit, Sustainable Event management Playbook

The green corridor map

Green corridor signage

Green Corridor Itinerary

Creating the Experience

Beyond the city-wide initiatives, the host city identity extended into memorable moments surrounding the tournament, from a branded VIP environment at the stadium to custom Road to the Cup jerseys. Each created a more immersive expression of Houston’s role as a host city and built excitement around the road to 2026.