Petite Re
A store for the modern child
Quality. Style. Cool. Petite Re was everything a tiny human could imagine. The store carried unique and curated brands that were bespoke. The brand and the interiors needed to match this vibe, so we created a brand that was fun, modern and playful.
CATEGORY: Branding & Interior Design
CLIENT: Petite Re
AGENCY: Katie O’Malley Design
ROLE: Creative Director, Lead Designer
Logo Development
The logo development went through a few rounds that explored different childhood concepts, but ultimately we settled on the idea of the askew crown in gold.
Meant to allude to the Little Prince, this brand was modern, higher end, and unique so the idea of the kids as royalty was fun to play off of.
The brand applied to labels, in gold. 
Color palette
Additional brand details
TaglineThe store
Most of the project was planning ideas for the interior and exterior moments. We looked at funky lighting, unique ways to address the flooring, as well as playful but still modern and chic elements.
Exteriors
Interior lighting collage
Flooring detailRough interior mock up